Radiohead has decided to stick it to the man this fall.
Starting tomorrow, you can download their new album, In Rainbows, for whatever price you see fit.
This bold move effectively bars the album’s profits from suit-filled boardrooms and stuffy corner offices, and it’s another jarring blow to the music industry, which has been scrambling for ways to scrape its pennies off the Internet.
Especially as we live in an age where illegal downloading is more rampant than dysentery was on the Oregon Trail, shared music spreads like diseases on campuses, until everyone’s at least a little infected.
This has special significance for us, since the UW is going to sell us down the river to the RIAA if any of us happen to be subpoenaed for illegal downloading on campus.
It has to be the most fan-centric stunt an artist has pulled since Guns n’ Roses sent roadies into their audiences to handpick backstage harems, or least since Ozzy Osbourne gave out free headless bats at his concerts.
Radiohead’s record contract with Columbia expired upon their last release, Hail to the Thief, in 2003, making this their first LP in five years. Now they’re happily label-less.
On the band’s psychedelic sherbet-hued Web site, there are pre-order links for the downloadable album and a fixed-price box set that’s packed full of Radiohead goodies.
Buyers choose the price for their downloads, whether it’s 23 cents, nothing or a thousand dollars.
Buyers now have to ask, “What is Radiohead’s music worth to me?”
Maybe they savor the music like a nice glass of wine, in which case $7-10 would be fair.
Perhaps their music hits you in the gut like a burrito, garnering a price between $4 and $8.
Some listeners may fancy Radiohead’s tasteful and refined music like a bottle of Cristal, and decide to donate $500. Just don’t go filling bathtubs with Radiohead CDs.
Radiohead is confident enough in its fan base to rely on them for their sales, which could theoretically be nothing this time around. They aren’t showing signs of going back to the traditional route, except for a possible limited retail release of In Rainbows in early 2008.
Why would Radiohead give up virtually guaranteed sales in retail outlets and online stores?
They are known for their devoted fan base, so it’s conceivable that they trust the money will follow their leap of faith. They still enjoy massive residual sales from their past albums, since their music rules and new fans are born every year.
Many other bands couldn’t come close to this move.
Imagine Good Charlotte, 50 Cent or Rascal Flatts trying to release an album for an indeterminate price.
Imagine iTunes making the price column next to every song and album “up to you.” Chaos would ensue. The Internet would crash from cyber-looting traffic and the online riot would translate into a real one. Cars would be overturned, music stores set on fire and piles of CDs bulldozed in the streets.
The Internet as a whole has been hard on the music industry.
Indie recording artists and labels are continually eating their way into the big label’s market share, especially with online sales.
According to Nielsen Soundscan, digital music sales are up 65 percent from 2005 this year. In the online realm, many independent artists are on a somewhat equal footing with major label babies.
The prevalence of iTunes and networks like MySpace and PureVolume give a voice to acts with less funding and exposure, taking the glory away from bigger artists dependent on radio and TV.
If bands followed Radiohead’s example, the exposure they’d receive would be tremendous, and since there’s no record label to dip its claws into the profits, the artists would be able to keep more of their earnings.
Here’s a tip: If you want the Radiohead album, don’t just take it. If a thousand people in the dorms each pay one dollar for the album, that’s better than 2,000 people taking the album one person paid $12 for.
You’re not going to miss a single dollar. Unless, of course, you’re on your way to the Mug Club at the Irish Emigrant. But if you honor my suggestion, you’ll have some new Radiohead to pop in your iPod for your stumble back home.
http://thedaily.washington.edu/arti...esItUpToTheFans
08 October 2007:
Hello everyone. I've waited a LONG time to be able to make the
following announcement: as of right now Nine Inch Nails is a totally
free agent, free of any recording contract with any label. I have
been under recording contracts for 18 years and have watched the
business radically mutate from one thing to something inherently very
different and it gives me great pleasure to be able to finally have a
direct relationship with the audience as I see fit and appropriate.
Look for some announcements in the near future regarding 2008.
Exciting times, indeed.
posted by Trent Reznor at 10:45 AM.
i think these 2 incidences prove the artists themselfs are getting sick of the RIAA
i make music as a hobby and know what goes into music
i do download but only when i realy dont have cash for it
i also DJed for about 5 or 6 years
during that time i bought about 80% of the music
so i dont feel to bad about the 10 to 15 albums i have downloaded
but downloading does put pressure on the smaller record co